Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Research
Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Retail
Consumers looking to reduce carbon footprint by choosing different foods in 2022
49% of people will be looking to make better environmental choices when it comes to the food they eat this year.
Tyrone Stewart
25 January 2022
Advertising
Brands will have to adapt to consumer tensions in the metaverse
There are four key consumer tensions that will exist in the metaverse, according to a report released by Starcom.
Tyrone Stewart
20 January 2022
Agencies
UK marketing budget growth slows due to Omicron, but remains strong
UK marketing budgets have been revised upward for the third successive quarter, but Omicron, supply chain issues, and inflation concerns have slowed growth.
Tyrone Stewart
20 January 2022
Advertising
Advertisers face measurement concerns, but positive innovations expected
96% of those surveyed expect their concerns around brand safety to either remain the same or increase this year.
Tyrone Stewart
10 January 2022
Advertising
Digital to represent over 60% of ad spend by next year
In 2022, digital advertising will exceed 60% of global ad spend for the first time, reaching 61.5%, before growing to a 65.1% share by 2024, according to Zenith.
Tyrone Stewart
6 December 2021
Mobile
InMobi Buyer Survey reveals impact of IDFA on advertising market
Darren Walsh, Head of Programmatic Demand at InMobi, examines the impact that changes to IDFA and Apple’s privacy settings are having on the mobile advertising industry as part of its recent Advertiser Perceptions-produced study.
Andy Oakes
25 November 2021
Advertising
Travel advertising set for rapid growth in coming years
Zenith forecasts that travel ad spend will increase 24% this year – twice as fast as the overall ad market – before growing by a further 36% in 2022, and 19% in 2023.
Tyrone Stewart
22 November 2021
Programmatic
Consumer savviness is forcing advertisers to reconsider targeting strategy
IAB UK’s Real Living 2021 found that 61% of consumers understand the role advertising plays in funding the open internet.
Tyrone Stewart
16 November 2021
Advertising
Pandemic-related consumer behaviours will continue to impact 2022 marketing strategies
97% of marketers will see the shift in consumer behaviour impact their strategies in 2022, according to a WARC survey.
Tyrone Stewart
12 November 2021
Programmatic
Programmatic is pushing OOH to new heights
89% of UK executives plan to integrate programmatic OOH more closely into multi-channel campaigns, according VIOOH report.
Tyrone Stewart
9 November 2021
Agencies
UK marketing budget growth at its strongest in over four years
UK marketing budgets increased by their strongest rate since 2017 in Q3 2021, according to the latest IPA Bellwether Report.
Tyrone Stewart
20 October 2021
Technology
Brits are choosing streaming over pay-TV
UK consumers favour streaming services over traditional pay-TV services, according to research conducted by the National Research Group on behalf of Roku.
Tyrone Stewart
6 October 2021
