According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
49% of people will be looking to make better environmental choices when it comes to the food they eat this year.
There are four key consumer tensions that will exist in the metaverse, according to a report released by Starcom.
UK marketing budgets have been revised upward for the third successive quarter, but Omicron, supply chain issues, and inflation concerns have slowed growth.
96% of those surveyed expect their concerns around brand safety to either remain the same or increase this year.
In 2022, digital advertising will exceed 60% of global ad spend for the first time, reaching 61.5%, before growing to a 65.1% share by 2024, according to Zenith.
Darren Walsh, Head of Programmatic Demand at InMobi, examines the impact that changes to IDFA and Apple’s privacy settings are having on the mobile advertising industry as part of its recent Advertiser Perceptions-produced study.
Zenith forecasts that travel ad spend will increase 24% this year – twice as fast as the overall ad market – before growing by a further 36% in 2022, and 19% in 2023.
IAB UK’s Real Living 2021 found that 61% of consumers understand the role advertising plays in funding the open internet.
97% of marketers will see the shift in consumer behaviour impact their strategies in 2022, according to a WARC survey.
89% of UK executives plan to integrate programmatic OOH more closely into multi-channel campaigns, according VIOOH report.
UK marketing budgets increased by their strongest rate since 2017 in Q3 2021, according to the latest IPA Bellwether Report.
UK consumers favour streaming services over traditional pay-TV services, according to research conducted by the National Research Group on behalf of Roku.