Interviews, insight & analysis on digital media & marketing



InMobi Buyer Survey reveals impact of IDFA on advertising market

Darren Walsh, Head of Programmatic Demand at InMobi, examines the impact that changes to IDFA and Apple’s privacy settings are having on the mobile advertising industry as part of its recent Advertiser Perceptions-produced study. 


Brits are choosing streaming over pay-TV

UK consumers favour streaming services over traditional pay-TV services, according to research conducted by the National Research Group on behalf of Roku.