Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”, according to a new study from Bango Audiences…
Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”, according to a new study from Bango Audiences…
Scibids’ survey of 252 UK senior brand marketers found that 87% of marketers view AI as an important part of their 2023 marketing strategy.
NDA gathered reactions to the Q1 2023 IPA Bellwether Report from marketing experts from across the industry…
Companies’ total UK marketing budget growth is at its strongest since Q2 2022, despite an intensely challenging economic environment both domestically and globally, according to the Q1 2023 IPA Bellwether Report…
Consumers are increasingly looking to rent, repair and re-sell items, according to new research from the IPA…
Twilio’s fourth annual State of Customer Engagement Report reveals that nine in ten (89%) companies agree that using first-party data in marketing improves customer experiences…
New analysis from Creative X has revealed that some of the world’s largest brands are significantly undermining their ad spend budgets, thereby impacting performance, by developing below par creative for online ads.
Despite the latest innovation leaps in the metaverse and generative AI, new research by content management system (CMS) provider Storyblok reveals a mere 8% of UK businesses have plans to deliver content via AR/VR in the future…
Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
uperficial personalisation persists as a key customer engagement bugbear for European shoppers, risking retailers lost revenues and loyalty, the latest research from insights-led customer engagement platform, MoEngage, revealed…
A study from National CineMedia, Lumen and dentsu has found that ads played in cinemas ranked number one for consumer attention when measured against all other video platforms….
New data from Fiverr has revealed the work preferences and career ambitions of UK Gen Z, with a majority shunning traditional 9 to 5 employment in favour of flexible hours and the opportunity to be their own boss.
Privacy, transparency, and sustainability are now bigger challenges for digital advertisers than brand safety, according to IAB Europe’s 2023 Brand Safety Poll.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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