Phil Raby, General Manager International, Mediarithmics, discusses the biggest opportunities and challenges in CTV this year.
The interview took place following a roundtable debate from NDA in partnership with Mediarithmics.
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We’re talking to the supporters of our Trinity Lunch event. Next up is Zee Ahmad, VP of Business Development and Strategy at Kogenta…
New Digital Age recently spoke with Veridooh cofounder and co-CEO Mo Moubayed about the company’s growth journey to date and his views on the global marketplace for OOH advertising…
We’re talking to the supporters of our Trinity Lunch event. Next up is the brilliant Cadi Jones, Managing Director EMEA, Pixability.
With NDA’s Summer ‘Trinity Lunch’ approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet DJ Agahi, Managing Director – UK & EMEA at Sabio…
A whole new world of inventory is opening before our eyes, offering increasing opportunities for advertisers to engage with its growing audience. You’d think the media world would be hugely excited and their brands chomping at the bit to get involved. However, like the Dalek that encountered a staircase, we gaze up at the fragmented nature of this new media landscape and wonder where to start.
While CTV consumption and quality verification has grown by 252% in the UK year-over-year, bot fraud was up 69% in 2022, according to DoubleVerify research.
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