GSTV, the national on-the-go video network engaging targeted audiences at scale across tens of thousands of fuel retailers, has selected Shinka, an independent, global mediation layer that is agnostic to demand sources, as its mediation partner. The partnership gives GSTV more connectivity to omnichannel supply-side platforms (SSPs) and demand-side platforms (DSPs), such as Equativ, Madhive, Magnite, Nexxen and OOH Connect, enabling the network to maximize programmatic yield across its national footprint.
Shinka’s platform conducts auctions outside traditional ad servers and delivers real-time, bid-level transparency to media owners. By adopting Shinka’s mediation layer, GSTV gains a single, neutral point of integration to connect with leading SSPs and DSPs across channels – while retaining full control over its monetization strategy.
The companies will collaborate to drive incremental yield and operational efficiency across GSTV’s footprint. GSTV will gain real-time, bid-level reporting and transparent auction mechanics.
Eric Kozik, Interim President & CEO of GSTV, said: “GSTV is built on delivering value, efficiency, and measurable results for our brand, agency and retail partners. Choosing Shinka as our mediation layer gives us agnostic connectivity to the omnichannel SSPs and DSPs that matter with the transparency and control today’s programmatic market demands. It’s a foundational step in how we scale our programmatic business.”
Kieran Greene, CEO of Shinka, commented: “GSTV is one of the most important video networks in the US, and the future of media sits exactly at the intersection of video, DOOH, and retail media that they lead. Independent mediation means GSTV can connect to demand on its own terms – full transparency, no conflicts of interest, and real yield optimization. We’re proud they’ve chosen Shinka as their mediation layer.”
As a global mediation layer that is agnostic to demand sources, Shinka’s independent mediation and SSP technology is purpose-built for CTV and DOOH – environments where transparency and yield efficiency are paramount.
