TV Out-of-Home (TVOOH) network C-Screens has announced its partnership with TikTok, the world’s leading short-form video platform. This collaboration expands the reach of TikTok content and advertising to new audiences across C-Screens’ vast network of high-impact screens strategically positioned throughout the UK.
This innovative collaboration is the latest TikTok Out of Phone initiative, which extends the platform’s engaging content beyond the mobile screen and into everyday life. C-Screens serves as a valuable Out of Phone partner for TikTok and its advertising partners in the UK, offering an expanded network for TikTok’s organic and paid content by providing exposure on its high-quality screens in retail locations, power league environments, and summer live settings.
“We’re excited to partner with C-Screens on this collaboration to further broaden the reach of our Out of Phone offering in the UK,” said Dan Page, Global Head of Distribution, New Screens. “We are not only expanding the joy and creativity of our community to new audiences, but enriching our advertising offering by enabling brands to extend their on-platform campaigns to C-Screens wide-ranging network.”
Steve Chambers, COO at C-screens added: “By partnering with TikTok, we’re able to add another exciting dimension to the dynamic content playing across our entire network. Integrating curated TikTok content allows us to offer fresh and engaging experiences for our viewers, while simultaneously providing TikTok with a valuable platform to showcase its content and connect with potential new users.”
