Following the success of the inaugural JCDecaux Programmatic DOOH Live Awards in 2024, JCDecaux and New Digital Age are teaming up to do it all again – only bigger and better!
This year, there are 9 free-to-enter categories open to agencies, DSPs, exchanges, and in-house brand teams, including 4 new categories, including ‘Best Use of Performance Measurement’ and ‘Best Use of Dynamic Creative Optimisation’.
Designed to shine a spotlight on the very best integrated pDOOH campaigns from the UK over the past year, the JCDecaux Programmatic DOOH Live Awards 2025 remain easy to enter. Rather than an exhaustive written submission, entrants are asked to make a short ‘audition tape’; a light-touch process that doesn’t require a lot of time (or budget) to complete. To see a video explainer and top tips for putting together your video entry, or view two of last year’s entries for inspiration, click here.
Uniquely, the shortlisted entries will be judged in front of the live audience in London on 1st May 2025. Alongside an expert judging panel, the gathered audience can cast their votes for the most innovative campaigns, while the public will also have their say on the People’s Choice creative award.
Mark Bucknell, Chief Commercial Officer, JCDecaux UK, commented on how the 2025 Awards hopes to build on the success of last year’s event: “This year we have more categories and a bigger venue to enable more people to get involved and showcase their achievements in pDOOH. I look forward to seeing all the entries and celebrating success with as many people as possible.”
Justin Pearse, Editor, New Digital Age, said: “Over the past 12 months pDOOH has continued to go from strength to strength. The JCDecaux Live Awards provide an opportunity for marketers to showcase their creativity and innovation within the channel and within an omnichannel context. We’re delighted to partner JCDecaux again in shining a spotlight on this innovative, high-growth channel.”
Find out more about the award categories and entry requirements.
If you are interested in attending the awards, click here for more details or contact: awards@bluestripegroup.co.uk
