Ecomtent, a generative AI startup focused on helping sellers and retailers optimise for AI-powered search, has secured $1.4 million in funding. The round was led by MaRS IAF, and included Twinpath, Techstars x eBay Ventures, and notable C-Suite Angels from the retail and tech industies.
Founded in 2022 by Max Sinclair, a former Amazon executive who led key initiatives such as the launch of Amazon in Singapore and Amazon Grocery across the EU, and Timur Luguev, a PhD and Postdoctoral Researcher in Machine Learning, Ecomtent aims to revolutionise how sellers and retailers prepare for an LLM-search-based future. Its platform generates visual and written content optimised for AI-powered search— such as Amazon’s RUFUS —streamlining workflows, saving weeks of manual effort, and easing bottlenecks for content teams and external agencies.
AI-driven search is gaining momentum—evidenced by tools like ChatGPT launching live search functionalities after becoming the 10th most visited website globally. “The way people shop online is undergoing a profound transformation,” said Max Sinclair, CEO of Ecomtent, “and therefore also how sellers and retailers optimise for discoverability and conversion is changing. Longtail keyword matching is dead. The future lies in aligning with customer intent, across both written and visual assets.”
Vincenzo Toscano, CEO of the full-service Amazon and Walmart agency Ecomcy, praised Ecomtent’s technology: “I have been incredibly impressed with Ecomtent’s technology, which has made our internal content team 10x more productive in terms of speed and scale.”
Emil Savov, Managing Director of MaRS IAF, added: “We are excited by the unique composition of Ecomtent’s founding team and the specialist AI talent they’ve recruited from elite institutions. They are seizing this incredible opportunity to build a category-defining business.”
