Interviews, insight & analysis on digital media & marketing

Time for a Reset: Paul Frampton meets Specsavers’ Marketing Director Chris Carter

New Digital Age has proudly partnered with Control v Exposed (CvE) for the Time for a Reset podcast.

In this episode Paul Frampton talks to Chris Carter, Marketing & E-Commerce Director of Specsavers.

The discussion ranges from the decision to ditch the marketing plan from mid-March to liberate the marketing team to the increased importance of hyper-local and data-driven strategies to support the brand’s large high street presence.

The podcast also includes fascinating insights on Specsavers’ incredibly targeted media strategy.