New Digital Age’s annual Foresight event once again helped set the scene for the upcoming year. The one-day conference brought together a stellar line-up of thought leaders and expert partners from across the media, marketing, and advertising industry to deliver keynotes and panels around three of the key topics set to dominate 2025.
Programmatic, brand safety, and AI were all on the agenda. Terry Kawaja set the scene for second-year running, before speakers from Diageo, Immediate, Kinesso, Mindshare, Multilocal, Coca-Cola, IAB UK, Amazon, The Guardian, JCDecaux, EssenceMediacom, Hilton, Zenith, TAU, and Mantis dove into the three big talking points. The content-packed day was rounded off by an insightful fireside chat with Sue Unerman.
Here, we present a round-up of the highlights and expert insights shared during those discussions:
