Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
2nd July 2026
PERFORMANCE
Performance Marketing World – Bethany Lee, 1st July 2026
Microsoft introduces new Performance Max experiments
New tools allow advertisers to test, compare, and optimise campaign performance before making the switch to PMax.
PHARMA AD TECH
Digiday – Ronan Shields, 2nd July 2026
In a bid to associate themselves with the vanguard of professional practice, marketers are ever-eager to embrace new technologies, though in highly regulated sectors, the shock of the new has a little extra resonance.
HOLDCOS
Campaign – Staff Reporters, 1st July 2026
Omnicom lands Adidas $559m global media account
Omnicom beat WPP Media and Publicis to the business following a competitive pitch in April.
AI
Performance Marketing World – Bethany Lee, 1st July 2026
Marketing industry could unlock £69.1bn by 2030 if AI skills gap closes – report
New Publicis study finds losses from the AI-driven skills gap are higher in brands, which account for 72%, compared with 28% in agencies.
SHOPPABLE
MediaCat, India Stronach, 2nd July 2026
Study: Shoppable ads get more attention on streaming
A new study claims that consumers pay more attention to shoppable ads when streaming than when browsing social media — for better or for worse.
RETAIL MEDIA
Decision Marketing, 1st July 2026
IAB audit hails UK retail media milestone for Nectar360
Sainsbury’s Group-owned Nectar360 has made a “significant step forward” for the entire UK retail media industry after becoming the first British network to be certified under IAB Europe’s Retail Media Certification Programme.
