The official winners of the JCDecaux Programmatic DOOH Live Awards 2025, organised in association with NewDigitalAge, have been announced at an interactive ceremony in London.
An audience of almost 200 industry players from the UK’s Digital Out of Home ad sector gathered to vote on the live pitches of the award entrants. A total of 15 awards were presented on the day.
The winners in full:
Best Use of Traditional and pDOOH
Talon, OMD UK and McDonald’s
Best Use of pDOOH and Mobile
Blis, EssenceMediacom UK, and DFS
Best Integrated pDOOH Campaign
Wavemaker UK, GroupM, DOOH.com, Global, The Trade Desk and Danone – Volvic
Best Use of Data
Skyrise, CNS Media Ltd and Flagstone
Best Use of Dynamic Creative Optimisation
GroupM UK, EssenceMediacom UK, DOOH.com, On Device and TUI
Best Use of Brand Measurement
GroupM UK, EssenceMediacom UK, DOOH.com, On Device, and TUI
Best Use of Performance Measurement
Best Multi-Market Campaign
Journey Further and oneworld Alliance
Best Creative in Association with System1
Yahoo DSP, i-media, and Holiday Inn
People’s choice
Talon, OMD UK, and McDonald’s
Best Campaign – Specialist Agency,
Talon, OMD UK, and McDonald’s
Best campaign – Network Agency
GroupM UK, EssenceMediacom UK, DOOH.com, On Device and TUI
Best Campaign – Independent Agency
Skyrise, CNS and Flagstone
Best presentation
Talon, OMD UK, and McDonald’s
Grand Prix
GroupM UK, EssenceMediacom UK, DOOH.com, On Device, and TUI.
Discussing the event, Mark Halliday, Director of Programmatic at JCDecaux said: “The Programmatic DOOH Live Awards 2025 were a huge success. From the outset, we were blown away by the quality of entries from across the industry. The shortlisted campaigns showed exceptional levels of strategic planning, data integration, and application of advanced measurement approaches.
“There was so much evidence that provides tangible proof-points that programmatic DOOH delivers against business outcomes from awareness through to lead generation and sales. Our hope is that the Live Awards inspires agencies, DSPs, and brands with the confidence to continue to experiment with this exciting channel and apply those learnings to create bigger and bolder campaigns going forward.”
Justin Pearse, editor of New Digital Age, commented: “In only its second year, the JCDecaux Programmatic DOOH Live Awards have quickly established themselves as a key date in the calendar for the UK’s DOOH practitioners. Thank you to everyone who entered, presented and attended – and congratulations to our winners!”
The JCDecaux Programmatic DOOH Live Awards will return in 2026.
All photography by Stephanie Kalber.
