Interviews, insight & analysis on digital media & marketing

NDA Agency News: The Flywheelers, isobel, The Corner London and more

The Flywheelers, the integrated comms agency for high-growth businesses and their investors, is announcing it has been selected by earned media analytics company, WeArisma, to deliver high-impact media relations and data storytelling. As part of the partnership, The Flywheelers is helping raise awareness of WeArisma’s business and elevate WeArisma’s proprietary platform data and insights through stories that offer pertinent, actionable insights to luxury, beauty, fashion and lifestyle brands, to name a few. Since the beginning of the partnership, WeArisma has also leveraged The Flywheelers’ Subscription Model to flex between its offerings to ensure activity is constantly optimised to support its comms and marketing priorities. Additional services The Flywheelers has supported on include brand narrative development, an awards programme and speaker submissions.

Organic and natural food brand Kallø has hired independent creative agency isobel as a brand partner. The British food brand, owned by Ecotone, produces a range of premium stocks, gravies, rice, corn, lentil & veggie snacks. isobel will work with Kallø as a strategic and creative partner. isobel also work with Ecotone brands Whole Earth and Clipper Tea, and recently launched a European campaign for Clipper.

Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy, tone of voice, visual identity and communications across all touch points including website, press, social and branding within the homes. Fighting against the well-established stigmas of what life in care homes is like, Hallmark has modernised its branding and communications and revealed the new brand platform ‘For Every Moment’, positioning itself as the care home that enables residents and their families to thrive in later life.

Billion Dollar Boy, the global creator agency, has announced the launch of a new research report, AI as a Creative Muse: How Generative AI is Influencing the Creator Economy, designed to assist brands in understanding how generative AI is impacting the sector and the future of advertising strategies. The report is powered by practical insights from real world generative AI creator campaigns in partnership with Versace and Xiaomi, expert analysis from industry thought leaders, and independent research canvassing opinion from 4,000 consumers, 1,000 content creators and 1,000 senior marketing decision makers across the US and UK. The report explores perceptions of generative AI’s ability to disrupt the creator economy; investigates demographic nuances influencing its adoption; and analyses the challenges it poses and brand opportunities it offers.

McArthurGlen Group, European owner, developer and manager of designer outlets, has appointed the7stars to handle its full UK digital media business. the7stars, which already handles McArthurGlen’s ATL media, now manages the consolidated UK media account worth £6.8 million with a remit that covers the strategy, planning and buying for all channels. The incumbent, Wavemaker, continues to cover European markets for the Group. the7stars is tasked with driving awareness and footfall to the seven McArthurGlen centres across the UK. the7stars’ strategy is focused on the key pillars ‘excite, invite, convert, and advocacy’ as they look to communicate McArthurGlen’s newly established DestinationJOY platform.