For the latest in our NDA Meets podcast series, we caught up with Lars Lehne, the newly-appointed Group CEO of Incubeta, Prior to Incubeta, Lars spent four years as Global CEO at Syzygy, Before that, he spent seven years at Google as Country Director Agency DACH, and over his career has held senior roles at agencies including Maxus, GroupM, Carat and MEC.
Starting his career in the ‘mad men’ era of 1980s advertising, through spells at major network agencies, Lars. has had a front-row seat on the evolution of advertising and is now guiding Incubeta to help its clients prepare for the post-cookie future of digital marketing.
The conversation ranges from the future of the network agency model to in-housing and the role technologies like AI will play in driving brands’ marketing strategies.
*Incubeta is a client of Bluestripe Communications, owned by Bluestripe Group, the owner of NDA.