Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
AI
WSJ – Angel Au Yueng, 13th September 2026
The Week Everybody Started Talking About AI Doomsday
It started Tuesday when an Anthropic researcher told The Wall Street Journal he was quitting. His reason? He said he feared the leading lab and its competitors were racing to build systems that humans won’t be able to control. Shortly after, a current Anthropic researcher took to X to confirm the sentiment, adding he believes the risk the human race will go extinct in the next 10 years is higher than 10%.
WSJ – Tim Higgins, 13th September 2026
Anthropic’s Moral Conflict Is Playing Out in Real Time
Dario Amodei built Anthropic to avoid this very kind of moment. In a stunning essay Saturday, the chief executive of one of the leading AI companies echoed many of the doomsday warnings—from current and recent employees—that sparked panic across the nation this past week.
Digiday – Jessica Davies & Sara Guaglione, 14th September 2026
Google rolls out pay-per-use AI licensing program to publishers
Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.
Digiday – Krystal Scanlon, 14th September 2026
OpenAI’s next ChatGPT ad format: click to chat, not to site
OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab.
Performance Marketing World – Joseph Arthur, 11th September 2026
Integration connects one of the world’s largest digital advertising platforms with the emerging channel.
Performance Marketing World – Robin Langford, 14th September 2026
AI starts to pay off as UK economy grows 0.4% faster than expected
Automation is moving beyond a cost-cutting tool as businesses invest in the technology and marketers use it to get more done, faster.
ANTITRUST
Digiday – Ronan Shields, 14th September 2026
As Google’s ad tech case nears its end, the antitrust fight moves to AI
Google lost to the Justice Department twice in the last 12 months and was ruled a monopolist in both its search and ad tech practices; while the final shoe has yet to drop in the latter case, observers feel it got off lightly.
AdExchanger – Allison Schiff, 14th September 2026
What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon
The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.”
CONNECTED TV
Broadband TV News – Julian Clover, 14th September 2026
Three in four Americans use smartphones while watching TV, says Omdia
Three in four television viewers in the United States now use their smartphones while watching TV, with older audiences increasingly adopting second-screen viewing, according to new research from Omdia.
