Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
HFSS
Decision Marketing – 15th September 2026 (also in Financial Times)
New HFSS crackdown ‘could wipe out £1bn in adspend’
Government proposals to widen advertising restrictions on less healthy foods could put nearly half of the £2.4bn UK’s annual food and drink marketing spend at risk as ministers battle to tackle the weighty yet controversial issue of childhood obesity.
AI
WSJ – Jack Pitcher, Shradha Dinesh and Robbie Whelan, 14th September 2026
AI Leaders Are Calling for a Slowdown, but Wall Street Keeps on Buying
Talk of heading off artificial intelligence’s potential role in destroying humanity hurt some stocks and helped others.
Performance Marketing World – Robin Langford, 14th September 2026
Meta bets on agentic commerce with Stilla.ai acquisition
The tech giant has bought the Swedish AI startup to ‘take commerce beyond the click’ across WhatsApp, Messenger and Instagram.
Digiday – Digiday Editors, 15th September 2026
Ad Tech Briefing: AI is reinforcing Big Tech’s grip on advertising growth
Google, Meta and Amazon already capture 56% of U.S. advertising revenue, with the continued migration toward automated campaign tools threatening to concentrate an even greater share of growth among the largest platforms. The advertising market is expanding faster than previously anticipated. But the increasingly important question for the rest of the industry is not simply how quickly the market grows — it is who captures that incremental spending.
Digiday – Sam Bradley, 15th September 2026
Marketers are using AI search concerns to argue for higher media budgets
What connects running shoes, home insurance and luxury cars? Customers take their time picking the right one. They research, they compare, and they consider. Increasingly, they do all those things using generative AI tools; 61% of U.S. consumers used an AI assistant for shopping research or decisions in the past three months, according to a survey of 2,600 shoppers by digital agency Dept.
MEASUREMENT
Marketing Brew – Jasmine Sheena, 14th September 2026
X and Samba team up to bring outcomes measurement offering to entertainment marketers
AMC and Fox have also expanded their outcomes measurement offerings this year as marketers look to track impact.
CTV
Broadband TV News – Jorn Keiger, 14th September
Foxxum and Tennis Channel extend CTV partnership
Foxxum and Tennis Channel have extended their long-term partnership under a new agreement covering the development of a next-generation suite of Connected TV apps.
AFFILIATE MARKETING
Adweek – Mark Stenberg, 14th September 2026
Affiliate Firm Howl Quietly Sells Creator Business to Taboola’s Commerce Firm
The commerce platform Howl, which powers affiliate businesses by connecting content creators to retailers, quietly sold the creator division of its business to Connexity, a commerce platform owned by Taboola, in August.
