New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Amazon
Business Insider
Amazon is aggressively growing its advertising. Here’s everything to know about its ad business.
Amazon’s advertising revenue has soared 50% year over year in the third quarter to $8 billion as more people shop from home.
Business Insider
Google’s online shopping push is eating away at Amazon’s lead in e-commerce searches, new data shows
Google’s latest e-commerce push appears to be bearing fruit, as new data reveals that more people are starting their online shopping journeys using Google, taking valuable…
Wall Street Journal
Google Deceived Users About Location Tracking, States Allege
Alphabet Inc.’s Google deceived consumers by recording their location even after users tried to turn off the company’s tracking on their smartphones and web…
TechCrunch
Google gets hit with a new lawsuit over ‘deceptive’ location tracking
Washington state and Indiana announced the latest lawsuit against Big Tech Monday, alleging that Google deceived users by collecting their location data even when they believed that kind of tracking was disabled.
Digiday
‘Inaccurate and inflammatory’: Google moves to have Texas AG-led antitrust case dismissed
Google has attracted criticism from multiple quarters in its ascent to the pinnacle of the online advertising industry with the company currently in the crosshairs of governments’ antitrust authorities across the globe.
Brexit
City A.M
Data experts team up with Google, Microsoft and Mastercard for new UK post-Brexit govt council
In order to boost cross-border data flow and trade post-Brexit, the government has set up a new council that comprises of a group of data experts from industry giants and academia.
Retail
Adweek
Kohl’s Puts Its $240 Million Media Account Up for Review
Kohl’s has put its media account into review, Adweek has learned. Publicis Groupe’s Zenith has previously held the retailer’s media account for the past nine years.
Gaming and esports
Digiday
ReKTGlobal’s diversified business model provides a road map for other esports ‘holding’ companies
Esports company ReKTGlobal has gradually evolved from an esports infrastructure firm into a one-stop shop for gaming and esports brand strategy. As the industry matures, the success of this diversified structure could provide a viable roadmap for other esports companies.
TV ad tech
Performance Marketing World
Sky Media offers brands hyper-optimised ‘Smart Sponsorship’ format
Sky Media has expanded its AdSmart technology with a new sponsorship tool, opening up a new level of real time, geo-targeted TV ads for brands.
Awards
Campaign
Media Week 30 Under 30 launches for 2022
Entries have opened for the annual awards that showcase young stars of media.
Advertising
Campaign
BBC warms up for Winter Olympics in icy spot, but no mention of China
The ad makes no mention of 2022 Winter Olympics host, China.
Agency
Campaign
M/SIX hires EMEA and worldwide chief strategy officer
Shula Sinclair joins from Spark Foundry in a new role.
DEI
Mediatel
‘Biggest ever’ female mentoring programme launches
WACL, the gender equality group for advertising and communications, has launched its biggest-ever round of its mentoring programme to support the next generation of female leaders.
Social media
FT
Tumblr picks itself up again after years of struggle
Tumblr picks itself up again after years of struggle. Creative, chaotic and anonymous, the blogging platform has appeal for Gen Z.
The Guardian
Mark Zuckerberg says Meta is building the world’s fastest AI supercomputer
Mark Zuckerberg has announced his social media empire is building what he claims is the world’s fastest artificial intelligence supercomputer as part of plans to build a virtual metaverse.
3PCs
FT
German publishers oppose Google plan to phase out third-party cookies
Axel Springer among the media groups demanding that Brussels intervene on search giant’s plan.
