New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Advertising
Adexchanger
Legacy Brands Flex Their Pricing Power; Platform Ad Prices Skyrocket
Big brands and retailers are raising prices, partly due to pandemic-related costs – but also because the drumbeat of inflation and supply-chain news provides air cover. Many companies are raising prices to expand profit, not to sustain it.
Apps
Axios
A slew of apps and games that simulate sports and casino betting are gaining popularity among children.
Metaverse
CNBC
China’s technology giants from Tencent to Alibaba and ByteDance are investing in the metaverse, a market that could be worth $8 trillion in the future, according to Morgan Stanley.
Istagram
Digiday
Instagram’s video ad-revenue sharing program has underwhelmed participating publishers
Last year Instagram finally opened up a video ad-revenue sharing program for publishers. However, the financial floodgates are far from open, according to participating publishers.
DEI
Campaign US
Snap uses AR to reveal black history in Trafalgar Square
Snap has partnered with the Black Cultural Archives to unveil hidden stories of black British and black people in the UK through augmented reality.
VR
The Guardian
Rising popularity of VR headsets sparks 31% rise in insurance claims
Metaverse gamers crashing into furniture behind increase in home contents claims, says insurer Aviva.
