Interviews, insight & analysis on digital media & marketing

What you need to read today: price rises, gambling for kids, VR injuries, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.


Advertising 

Adexchanger 

Legacy Brands Flex Their Pricing Power; Platform Ad Prices Skyrocket

Big brands and retailers are raising prices, partly due to pandemic-related costs – but also because the drumbeat of inflation and supply-chain news provides air cover. Many companies are raising prices to expand profit, not to sustain it.

Apps

Axios  

Online betting comes for kids

A slew of apps and games that simulate sports and casino betting are gaining popularity among children.

Metaverse

CNBC

China’s tech giants push toward an $8 trillion metaverse opportunity — one that will be highly regulated

China’s technology giants from Tencent to Alibaba and ByteDance are investing in the metaverse, a market that could be worth $8 trillion in the future, according to Morgan Stanley.

Istagram 

Digiday

Instagram’s video ad-revenue sharing program has underwhelmed participating publishers

Last year Instagram finally opened up a video ad-revenue sharing program for publishers. However, the financial floodgates are far from open, according to participating publishers.

DEI

Campaign US

Snap uses AR to reveal black history in Trafalgar Square

Snap has partnered with the Black Cultural Archives to unveil hidden stories of black British and black people in the UK through augmented reality.

VR

The Guardian

Rising popularity of VR headsets sparks 31% rise in insurance claims

Metaverse gamers crashing into furniture behind increase in home contents claims, says insurer Aviva.

News roundup

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Agencies

The value of pushback

When it comes to Public Relations (PR), managing expectations is a big part of the job. Sometimes, part of managing those expectations means having to push back on a client’s requests.