The PHA Group appointed by Attara
Commodity hedging fintech Attara has appointed The PHA Group to deliver a communications programme aimed at raising awareness of commodity price exposure among UK SMEs.
The PHA Group’s Corporate and Enterprise division will support Attara with strategic communications, including media relations, research-led thought leadership and executive profiling.
Attara works with businesses in haulage, agriculture, manufacturing and construction to help them manage exposure to fuel, agricultural commodity and metal prices. The company’s technology provides visibility of future costs to support budgeting, procurement and pricing decisions.
Boldspace creates Bubble’s ‘Super Sitters’ OOH campaign
Flexible childcare platform Bubble has launched a new out-of-home campaign, ‘Super Sitters’, developed with Boldspace.
The campaign features real Bubble sitters and highlights the skills and experience they bring to childcare, including teaching, first aid, music and healthcare.
Boldspace developed the campaign from strategy through to execution, including the brand strategy, creative treatment and photoshoot. Squadron handled media planning and buying.
The campaign is running across London’s rail, Underground and bus network, with further activity planned for November.
Beyond launches Alzheimer’s Research UK campaign
Creative and media agency Beyond has launched a new integrated campaign for Alzheimer’s Research UK, building on the charity’s ‘For a Cure’ brand platform.
The campaign aims to shift the focus of communications around Alzheimer’s from helplessness towards the possibility of a cure, with a hero film featuring people of different ages in a British park.
Beyond is responsible for both the creative and media planning and buying. The campaign is running across TV, connected TV, radio, social and cinema, alongside out-of-home and other media partnerships.
The campaign launched on 8 September ahead of World Alzheimer’s Day on 21 September.
Socially Powerful opens Dubai office
Social-first creator marketing agency Socially Powerful has opened a new office in Dubai Media City as part of its expansion into the MENA region.
Founder James Hacking has relocated to Dubai to lead the regional operation. The new office becomes the agency’s third global base, alongside London and New York.
The Dubai operation will provide social strategy, influencer marketing, video content and distribution services, supported by Socially Powerful’s influencer marketing platform, Aria.
We Are Truly appointed by DOOH.com
Digital out-of-home production studio DOOH.com has appointed PR and digital marketing agency We Are Truly as its agency partner.
We Are Truly will deliver an integrated PR and marketing programme focused on increasing DOOH.com’s visibility internationally, supporting its expansion into new markets and developing communications around its creative production work.
DOOH.com specialises in digital out-of-home creative production, including dynamic, data-led and large-scale interactive campaigns. The studio works with brands, agencies and media owners across the sector.
Cotswold Outdoor launches ‘We speak outdoors’ campaign
Outdoor retailer Cotswold Outdoor has launched its new nationwide brand campaign, ‘We speak outdoors’, for the autumn and winter season.
The campaign uses animals associated with outdoor environments to reflect the expertise of Cotswold Outdoor’s store teams, who include hikers, climbers, wild swimmers and cyclists.
The campaign has been developed and delivered in partnership with Vector Media and independent creative studio Ourselves. Activity includes an in-store refresh across Cotswold Outdoor’s stores, alongside creative across its website and organic social channels.
The campaign is supported by a measurement framework designed to assess the impact of the brand activity and inform future investment.
