Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
BROADCASTER
The Media Leader – Charli West, 10th September 2026
Channel 4 to cut more than a quarter of workforce
proportion of its revenues towards distinctive British content
CONSUMER
Performance Marketing World – Joseph Arthur, 10th September 2026
Younger generations are particularly vulnerable to spending most of their commercial media consumption time alone – and speaking to other people less.
SEARCH
Performance Marketing World – Bethany Lee, 10th September 2026
Google warns EU compliance has reduced search quality
Tech giant claims mandatory EU changes have forced the ‘largest reduction in service quality’ in its history, reducing user experience and visibility for businesses.
RETAIL
Retail Gazette – Kieran Howells, 10th September 2026
UK retail sales growth slows to 0.7% as shoppers cut back
UK retail sales growth slowed to just 0.7 per cent in August as mounting household costs prompted consumers to rein in discretionary spending.
BIG TECH
Digiday – Digiday Editors, 10th September 2026
Google avoided (yet another) breakup… now comes the test of the ad tech remedies
Last week’s remedies ruling in the U.S. Justice Department’s antitrust case against Google and its ad tech offering, i.e., the sell-side assets of Google Ad Manager (formerly DoubleClick), resolved the most consequential question facing its ad tech business: the company will not be forced to break it apart.
AI
The Media Leader – Charli West, 9th September 2026
Clearcast expands into digital advertising with AI pre-screening tools and services
Clearcast, the organisation responsible for pre-clearing all TV advertising, is expanding its services into digital advertising by launching an AI-driven pre-screening tool and services for digital and non-linear ad campaigns.
Bloomberg – Gian Volpicelli, 10th September 2026
Anthropic Gives EU Access to Mythos Months After Model’s Release
Anthropic PBC has handed the European Union’s cybersecurity agency access to its powerful Mythos artificial intelligence model.
RETAIL MEDIA
Retail Gazette – Kieran Howells, 10th September 2026
Spar launches first retail media network with hundreds of in-store screens
Spar is launching its first retail media network, turning its stores into a new advertising channel for brand partners.
DOOH
Marketing Report – Bob Koigi, 10th September 2026
VIOOH, Starlite Media expand US retail DOOH
The agreement adds more than 800 digital screens across more than 70 designated market areas (DMAs).
