New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Advertising
WSJ
Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006
Advertising has followed shopping online during the pandemic at a breathless rate. The ad spend was concentrated—78.6%—at just 10 top digital publishers and platforms.
Privacy
AdExchanger
The Politics Of Privacy And Antitrust; Will Apple (Finally) Enforce Fingerprinting Rules?
Privacy and antitrust enforcement is thorny enough. But coverage often misses the most important fact: Some companies are more popular targets, and others are not.
Meta
AdExchanger
TikTok Is Meta’s Quite Convenient Competitor
TikTok doesn’t compete with Facebook or Instagram. Neither does Twitter, Pinterest or LinkedIn. Really. At least not according to the Federal Trade Commission (FTC).
Streaming
WSJ
Madison Avenue Loves the Idea of a Netflix With Ads
The advertising industry welcomed Netflix Inc.’s decision to explore offering a lower-priced ad-supported version of its service, a move that would give marketers a chance to…
FT
Bill Ackman sells entire Netflix stake at roughly $400mn loss
In another blow to the streaming giant following revelations of its subscriber slump, the news caps Netflix losing 40% of its market value.
AdWeek
Here’s Why Netflix May Add Ads
Netflix announced its first subscriber loss in over a decade on Tuesday, forcing a legacy streamer stuck in its ways to reevaluate its approach in an increasingly crowded market.
Business Insider
6 adtech firms Netflix could buy or partner with to build an ad business
In a stunning reversal, Netflix now says it’s open to cheaper ad-supported tiers for its streaming service. The company hinted it would initially use third parties to sell ads…
City AM
Elon Musk blames ‘woke mind virus’ for making Netflix ‘unwatchable’
In a tweet Musk laid the blame for Netflix’s subscriber woes on being too woke and so being unpopular with audiences.
