For the latest in our NDA Meets podcast series, we meet up with Richard Kelly, CEO, Adimo.
Adimo’s technology is changing the very way consumers shop and we discuss the impacts trends like shoppable marketing and social commerce are having on the way brands can offer frictionless ecommerce experiences.
The conversation ranges from supermarket subscription models and the shifting relationships between brands and retailers, to future mobile , shoppable ecommerce trends.
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In the latest in our NDA Meets series, we sit down with Christian Muche, the Co-Founder of Beyond Ordinary Events which launches POSSIBLE in Miami Beach, on April 17th-19th.
NDA’s podcast series Digital Leaders meets Heads of Digital, Digital Directors and Chief Digital Officers at brands to find out what the role means today and how they’re using digital to get closer to their customers. Next up is Adrian Harris, Head of Digital at VisitBritain.
MWC 2022 was a prototype really, a post-covid test of the fidelity and fragility of in-person mega-events. This year, however, was ‘proper’, with attendee numbers back near 90,000 and barely a mask in sight – but how did AI feature this year, and what did we learn about the future of AI and mobile interactivity, from a brand experience perspective?
In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.
When it comes to smartphones and digital devices blanket stereotypes are too often assigned to entire generations. For Gen Z, who have grown up with smartphones, there is a perception that they are hooked on their personal devices, forever heads down in the latest social media trend.
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