Omnicom Media MENA has restructured its regional operating model and expanded the remit of a senior leader, as the business looks to align more closely with a broader transformation underway across Omnicom Media globally.
Wissam Najjar has moved from Chief Operating Officer to Chief Commercial Officer, Omnicom Media MENA, bringing together investment, trading, partnerships, commercial design, investment operations and forecasting under a single leadership brief.
The restructure is part of a wider global reorganisation at Omnicom Media, which is consolidating core capabilities across strategy, investment, partnerships, data, technology, and execution into connected disciplines that operate as a more coordinated system. In MENA, the changes are designed to bring specialist talent closer together, improve consistency across markets and strengthen the link between media investment and measurable business outcomes.
Omnicom Media MENA’s agency brands, including OMD, PHD, Hearts & Science, Hall & Partners, Flywheel and TRKKN, will continue to operate independently, with the new model intended to support rather than replace their client-facing functions across strategy, planning, activation and analytics.
Elda Choucair, CEO of Omnicom Media MENA, said the reorganisation was a response to growing complexity in the media environment and increasing client demand for accountability.
Johan Boserup, Chief Commercial Officer of Omnicom Media EMEA, said the commercial function had become central to how organisations create advantage at scale, and that the changes were aimed at delivering greater consistency and long-term value across markets.
Najjar, who has been with Omnicom Media MENA since 2017, described the expanded role as an acceleration of existing priorities rather than a change in direction.
