Brands
Michael Feeley
27 March 2026
Mediaocean, an omnichannel advertising software
Search-driven content agency No Brainer
The creator economy is no longer a peripheral marketing tactic; it is a central pillar of the UK’s digital landscape – as Safiyah Bennington, Brand and Talent Director at Connect Management, said during a panel session at Advertising Week Europe, the UK influencer market is projected to top £2.5 billion by 2026.
At Advertising Week Europe, a panel explored how brands can forge truly authentic partnerships, moving beyond transactional relationships to create lasting cultural impact. The session featured musician and rapper Tinie Tempah, Stephen Greene, CEO and co-founder of RockCorps, and Cindy Tervoort, CMO of Tenzing, and was moderated by Thomas Kolster, author of Goodvertising.
NDA sat down with Tim Schumacher, Co-Founder and CEO of saas.group, to discuss his entrepreneurial journey, the criteria for a winning acquisition, and how AI is fundamentally shifting the software landscape from a “system of record” to a “system of action”…
At its 2026 IAB NewFronts presentation, LG Ad Solutions introduced Own the Outcome, a new framework designed to bring greater accountability to CTV performance. During the presentation, LG Ad Solutions also announced several new advertising capabilities designed to expand how brands connect with viewers across the LG TV experience…
​Everyone in the creative and tech industry is obsessing over AI skills right now. We are all scrambling to become the ultimate prompt masters and code moguls. But the brutal reality is that these skills have a terrifyingly short expiration date.
When did we stop asking if an image is real and start asking if it simply looks native to the feed? During a recent regional escalation, a high-production [reels] video of a night-time missile strike went viral on Instagram, accumulating millions of views in mere hours. It looked authentic, it sounded raw, and it captured the visceral fear of a city under fire. By the time digital forensics teams identified the footage as a clip from a combat simulation game, the video had already been shared by thousands and cited by several commentators. The footage succeeded because it inherited the visual grammar of trust that we associate with raw, mobile-first documentation.
When Richard Ottoy talks about Assertive Yield, he starts at the beginning, with a publisher problem. The company’s CEO and founder, Nils Lind, was running gaming sites and struggling to find the right business intelligence tools to manage inventory and audiences effectively. So he built his own.
Audio is reclaiming its position as the primary interface of modern life according to an Advertising Week Europe panel featuring Jenny Haggard of Spotify, Larry Linietsky of Amazon, Florence Koch of Electronic Arts, Stephen Butler-Gillen of Arla, and Carl Nawagamuwa of Spotify.
MiQ, an omnichannel media partner, has announced Rob Linton’s promotion to Chief Revenue Officer, expanding his remit to lead all UK commercial operations. New Digital Age recently spoke with Linton to find out more…