Outdoor brand Sprayway has improved its customer experience and business performance by using predictive analytics from Patchworks BI – boosting orders almost a third (31%)…
As technology continues its rapid advance, physical, digital and virtual worlds are merging. This presents an extraordinary opportunity for brands to create blended experiences for a global audience, to showcase their products and services, and authentically establish their mission and purpose. This fundamental shift is transforming how we can imagine and immerse audiences.
Seller Defined Audiences (SDA) provide publishers, DMPs and data providers with a way to scale first-party data responsibly, writes Kacper Polewiak at RTB House…
NDA has been gauging the view of the industry on the release of Threads by Meta.
NDA’s legendary Trinity Lunch series is making its much-anticipated return to Manchester and the next edition will take place in Manchester on October 5th at the Kimpton Clocktower.
As part of 2023’s Digital Upfronts season, IAB UK will host the UK’s first Retail Media and Connected TV Upfronts with leading companies from across the sectors.
It is no exaggeration to say we are well and truly in the new era of television. We are witnessing a fantastic proliferation of content and tech platforms to view TV when and how we want – from Free Ad-Supported Television (FAST) channels to hybrid SVOD-AVOD streaming platforms. It is a great time for viewers to watch TV!
The outlook for luxury shopping in 2023 looks positive, according to research conducted by Wunderkind…
Hawk, a leading European player in digital omnichannel communication, has today launched Diskuss, a new interactive ad format developed to strengthen the engagement between brands and their target audiences.
According to research from GWS, Amazon has lost over one million daily mobile app users in the UK in 2023.
The European Commission and the US have agreed a pact for the development of a new EU-US Data Privacy Framework…
One in three workers expect AI to lead to the loss of their current job, according to a newly published survey from Ipsos…