Strategy
Meet the Revolutionaries: Samantha Taylor, Head of Performance Marketing, British Gas
New Digital Age (NDA), in
Michael Feeley
22 June 2023
New Digital Age (NDA), in
DoubleVerify has expanded its quality solutions with Meta to enable media measurement and help maximize advertiser performance on Facebook and Instagram Reels…
The creator of humanoid robot artist Ai-Da, Aidan Meller, talks to NDA about what it all means for the world.
The Trussell Trust has launched a dynamic DOOH campaign, with TMW Unlimited and Ocean Outdoor, aimed at alerting consumers to the needs of their local food banks.
New Digital Age, in partnership with Eyeo, brought together a group of esteemed female digital media, marketing and advertising leaders under the banner of its Digital Women initiative, to discuss one of the hottest topics in the industry: sustainability…
RTB House has launched PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities…
AI may be the buzzword but agencies and brands must be sure that creativity and technology are working together to serve customers in a value added, personalised and non-gimmicky way.
Mediacells has been awarded the trademark for Audience Engineering (AE), a generative insights system to inform performance decisions for rights owners and sponsors…
Brand sampling is a key tool in any marketer’s armoury, writes Martin Rothwell of GottaBe!
When developing their AdTech suite, most companies don’t have a clear process, writes Andreas Arentoft of Precis Digital…
UK shoppers want the shelf-edge to become more dynamic when it comes to pricing and promotions, accorsing to the latest research from Pricer…
As the digital bar continues to rise, consumers will crave a guaranteed flawless digital experience, writes Sarah Groves of Catalyst…