Creatives have nothing to fear and everything to gain from generative AI – but patience will be required.
Research from digital marketing agency Precis Digital, conducted by the YouGov analysis institute, has revealed that while one-third of consumers express a desire for personalised advertisements, a mere 6% are willing to share additional data to receive highly personalised ads…
Storyteq, the technology arm of Inspired Thinking Group (ITG), has acquired Pixelz.ai to bolster their R&D team and accelerate their generative AI capabilities…
Eco-friendly sex toys? Ecommerce Age columnist Glynn Davis speaks to Ben Foster, co-founder of ‘sustainable intimacy brand’ The Natural Love Company…
The growth of retail media presents exciting opportunities for brands to engage with customers in new environments.
Andrew Stephenson, Director of Marketing EMEA & India at Treasure Data, explains why brands must prioritise building trust with consumers.
Richard Bettinson, Senior Director of Media insight, Strategy and Planning at Hilton, explains why managing internal politics can be a key component of any innovation project…
In this ‘Cannes special’ episode of It’s Only Media Thursday we discuss the highlights of the opening day at Cannes 2023 with Charlie Crowe of Crowe Advisory.
We catch up with Jerry Daykin at Cannes to discuss the industry’s path to inclusivity.
Learn all about Yahoo’s latest launches and Herbst-Brady’s plans for partnerships going forward.
Building relationships and moving ad tech to the next level into commerce and beyond is a hot topic at this year’s Cannes.
DoubleVerify has launched DV Algorithmic Optimizer, an exclusive measurement and optimization offering with Scibids…