Marketers feel they are falling short on customer experience
Research finds that CMOs recognise the importance of customer experience, but are struggling to get it right
Research finds that CMOs recognise the importance of customer experience, but are struggling to get it right
Sophie Evans, Creative Account Strategist at Teads, discusses speaking your truth in the workplace and how communication is the key to healthy and productive interactions.
Why do media agencies and creative agencies remain segregated? My guess is that the answer lies in the age-old data vs creativity debate, which has been discussed, at length, for decades.
Stacey-Louise George, Senior Campaign Manager at A Million Ads discusses why it’s important to show the full spectrum of emotions in the workplace, both positive and negative and to create an emotionally diverse culture.
Charlotte Pearce, Creative Solutions Executive at A Million Ads, discusses the relationship between creativity and data and how they work together.
Facing doomsday but still savouring the last blissful bite of a cookie, advertisers are pledged to the heavenly kingdom and abundance of solutions in the aftermath. But to actually enter the new era on solid feet, the industry needs to solve a few philosophical problems.
How does computer vision for video work?
This month, Rob turns his attention to data clea rooms and asks if they are the future of marketing.
By Benoit Soucaret, Creative Director,
Warc looks at the drop in brand builiding budgets
Julie Selman is Managing Director UK and Nordics at Magnite, and has over 15 years of experience in the digital advertising industry.
The latest online event from Practice Makes UnPerfect
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough