Released at Sitecore Symposium 2022, the ‘Perceptions of the Metaverse’ report found that 91% of marketers plan to invest a portion of their marketing budgets in the metaverse in the next five years.
Channel Factory, the global brand suitability platform for YouTube, has unveiled its annual Festive Season research which reveals tough times ahead for retailers, and a different Christmas for many families…
The diversity of platforms’ “zeitgeist” means that users’ interests and behaviours differ across social media. It’s crucial that creators understand why users are visiting particular platforms and that they use this knowledge to guide the content they create and share
Snowflake, the Data Cloud company has announced the findings of an in-depth analysis of how companies are building their marketing data infrastructures…
IAB UK has launched the latest version of its Gold Standard, which incorporates new criteria to strengthen end-to-end transparency within the digital advertising supply chain…
Global, the media & entertainment group, has completed the integration of the Elizabeth line into its pioneering digital advertising platform, DAX, making Global the biggest digital outdoor network in the UK with over 4000 screens…
Nearly half (49%) of Generation-Zs say in-store shopping makes them feel anxious, according to new data from In-Store Digital Engagement company M-Cube…
Accenture has joined forces with Sitecore to help businesses to better react to market changes and evolving customer needs across content, experience, and commerce.
More than twice as many consumers choose brands due to cultural influences (70%) than because of advertising (28%), research from Impero Activate has revealed…
Glynn Davis, our regular columnist and founder of Retail Insider sits down with Kirsty Whyte, former director of product innovation at Photobox…
Following DMEXCO’s post-COVID comeback, NDA spoke to Ellliot Hill, Chief Marketing Officer at VeraViews…
Many companies are in breach of European, US and international data protection laws without knowing it, according to Compliant…