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Ecommerce Age

Botify and Semrush combine SEO offerings to amplify organic search insights

Enterprise software company Botify has launched a partnership with Semrush, an online visibility management SaaS platform, to provide customers with streamlined access to competitive insights. The new integration, which brings complementary search data into Botify, allows customers to better understand the value of ranking on a given keyword, and provides increased visibility to competitors’ organic performance…

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Publishing

In-game marketing works, but remains a challenge for brands

In many ways, gaming today is a modern marketing conundrum. It’s a shared online experience with millions of mostly young men playing against each other, or watching others play, whether via their Xbox or Playstation devices or streaming services like Twitch or Roblox, yet largely walled off from marketing messages, or the ability to act on them without leaving the game environment.

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