Accenture has joined forces with Sitecore to help businesses to better react to market changes and evolving customer needs across content, experience, and commerce.
More than twice as many consumers choose brands due to cultural influences (70%) than because of advertising (28%), research from Impero Activate has revealed…
Glynn Davis, our regular columnist and founder of Retail Insider sits down with Kirsty Whyte, former director of product innovation at Photobox…
Following DMEXCO’s post-COVID comeback, NDA spoke to Ellliot Hill, Chief Marketing Officer at VeraViews…
Many companies are in breach of European, US and international data protection laws without knowing it, according to Compliant…
Announced at the Sitecore Symposium 2022 in Chicago, the new solutions include Sitecore Search, Content Hub One, and Sitecore Connect.
Successful marketing is all about continuously trying new things, to experiment with products and messages that work, while staying open to change. For Gary Plunkett, Chief Commercial Officer for Dtail by PixelPool, marketers need to always adapt to the consumer feedback and never simply “put a product out there” without follow-up.
Ozone, a premium digital advertising platform built for brands by publishers, has announced a new partnership with Autovia, the UK’s most influential automotive media business…
As we all transition to increasingly digital lifestyles, the opportunities to present content to consumers appears to grow by the day. Unfortunately, so too does the volume of content that must be created to capitalise on those opportunities.
A new survey from LG Ad Solutions examining U.K. consumer thoughts on CTV has found that the medium is near saturation at 94% of the population, with 71% of those consumers using ad-supported apps.
Ecommerce Age columnist Glynn Davis (founder of Retail Insider) highlights innovations in the area of Ecommerce logistics and delivery…
For businesses, the commerce-driven WhatsApp Business has provided a brand new way to communicate with their customer base. Building on existing SMS channels, businesses can now adapt and evolve their contact centres to meet their customers’ current communication needs and preferences.