Ugg show massive uplift after OOH campaign
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Benoit Cacheux, Global Chief Digital Officer, Zenith.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond.Next up is Patrick Zinga, Automated Media, Data & Technology Lead, Heineken UK.
In 2022, digital advertising will exceed 60% of global ad spend for the first time, reaching 61.5%, before growing to a 65.1% share by 2024, according to Zenith.
NDA and A Million Ads
CTV is clearly the way forward for advertisers and, as shown in our ‘CTV is for everyone: 2021’ research, it is important that advertisers have effective strategies in place to stay on top of new consumer trends and understand the differences between their CTV and linear audiences in order to make their advertising more effective.
This week’s New Business Bulletin shares good news and business wins from Nedap, Under Armour Inc, Headspace, PROS and more
This week’s instalment of NDA Agency News shares partnership and launch news from Zenith, Spark Foundry, Jungle Creations, Impero and more.
The open web of ad-funded media faces increasing challenges. Everyone wants to save it, but in its current guise should we even bother?
Let’s start by locking our egos in a cupboard for a minute. In order to build the types of workplaces that successfully manage, and develop, talented employees across the generations, those in positions of seniority need to sit comfortably with the knowledge that they don’t have all the answers.
In this episode, we sit down with Rav Dhaliwal, Group CMO and Digital Officer, easyHotel. The result is a fascinating discussion on how digital expertise at board level is fast becoming the essential for any brand that wants to keep track with its customers.
This weeks instalment of Talent Tracker shares appointment and promotions news from Snap Inc., isobel, Wolff Olins and more.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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