DTC channels give brands a timely opportunity to access first-party user data and extract valuable insights from customer behaviour, which can in turn be leveraged across the digital spectrum, creating more effective communication with new and existing customers.
TikTok has teamed up with digital media measurement company DoubleVerify to measure ad viewability, fraud, and in-geo impressions.
raig Fenton leads the Strategy & Operations arm of Google UK & Ireland, defining the company’s direction and implementing that throughout the year.
What are the technologies that will underpin the billion dollar businesses of the next decade?
From the podcast boom and artists like Travis Scott performing for 12 million people inside popular battle-royal shooter Fortnite’s metaverse to the rapid emergence of audio advertising, it is clear that we are in an audio renaissance.
The new tool launches today
Retail brands are all too aware that there’s been a seismic shift in shopper behaviours over the past few years – the
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Jess Barrett, Associate Trading Director at The Trade Desk.
‘Imagine a World Without Trusted
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
