Chatbots aren’t all they’re cracked up to be. But is the problem with the tech or the way brands perceive and implement them?
Say It Now acquires GetStarted
DoubleVerify will use the acquisition to expand its value to advertisers in social video and connected TV.
NDA’s inaugural Trinity Lunch takes place this Thursday, gathering 180 of our industry’s finest for a lunch with no agenda beyond bringing the industry back together again.
By Hayley Strang, Field Marketing
89% of UK executives plan to integrate programmatic OOH more closely into multi-channel campaigns, according VIOOH report.
NDA has partnered with Fifty on a series of articles exploring the cookieless future of marketing to find out how advertisers can prepare.
In this week’s It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes once again discuss a week in digital media and marketing.
In the latest in ECA’s interview series with founders and CEOs of innovative ecommerce brands, we speak to Charlotte Morley, founder & CEO, The Little Loop.
The authenticated traffic will be limited in scale and restricted to those users actively logging into websites and apps.
CPG companies that continue to take the traditional route to trade promotion investments will continue to realise only marginal and unsustainable improvements unless they adopt a broader, strategic consumer-focused strategy.
The role of analyst relations (AR) is often misunderstood and can even be confused with media relations.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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