To celebrate iThe Women In Programmatic Network, NDA will be running a series of interviews with its members. Next up is Michal Nissenson, Director of Customer Marketing, GeoEdge.
It was all very exciting! Lots of jargon, lots of buzzwords, everything was “real-time” and “revolutionary” and I was wide-eyed, curious and loving it! And then the campaigns rolled in… the data came in… but people remained bizarrely focused on how many clicks there were.
Despite stores reopening, customers have grown accustomed to the convenience of eCommerce and this is pushing retailers to re-evaluate how their offerings stack up in the omnichannel customer experience journey.
In NDA’s Interviewing the Interviewers series, we caught up with some of the best interviewers in our industry, from journalists to independent content creators, turning the tables to find out what makes them tick.
The relevancy of third-party cookies has been crumbling for years, initially due to ad-blockers and then due to content being consumed in apps rather than within browsers.
Mobile-first marketing company TabMo is to adopt the name of its proprietary technology Hawk to signify the influence of its cross-channel demand side platform (DSP).
Interestingly, research has found that around 28% of Britons want to ditch dress codes at work and opt for a better balance between home and work wardrobes. On top of this, a further 20% were aiming for a more ‘relaxed’ attire with another 8% opting for shorts and flip-flops in summer. With less people feeling the need to dress in sharp suits and more people looking to dress based on what they feel comfortable in, a new wave of work style is crashing through the industry.
Arguably it makes sense for global brands to lead the charge for social good – but are they practicing what they preach? Do these brands really care or are they just building castles and fortunes in the sky?
Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.
BNPL, once considered a niche payment method, has today become a mainstream payment method in Britain.
Research shows that transport and logistics leaders feel that IOT and wearables will become key.
Allie Hunt, Sales Enablement Manager at Permutive discusses virtual onboarding and starting a new position in a hybrid/virtual work environment.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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