Havas UK&I has partnered with climate technology platform 51toCarbonZero to aid the agency’s sustainability transformation.
Historically, organisations have relied on a top-down, hierarchical leadership structure. These clear-cut tiers of senior, middle, and junior management were designed to establish control, create order, and ensure accountability. They offered well-defined career pathways and consistency in decision-making. But today’s world is different.
Almost half of British adults are planning to reduce their screen time this Christmas, according to new research from the IPA, suggesting a significant shift in festive behaviour and a challenge for advertisers looking to capture attention during the most competitive season of the year.
Hovis, Haleon (owner of brands including Sensodyne, Panadol, Advil, Beechams and more), Hilton, Wild Cosmetics, Allwyn UK (operator of The National Lottery) and The Daily Mail are the first speakers to be announced at NDA’s annual leadership summit Foresight this September.
Three out of four shoppers say ecommerce has lost its spark. It’s efficient and convenient – but exciting? Not so much. According to recent findings in The Spark of Discovery report, online shopping has lost its spark, signalling an emotional gap between consumers and the shopping experience.
DoubleVerify has released its 2025
WARC has released its 2025 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories over the next year.
Based on a comprehensive set of GWI surveys across 54 markets combined with WARC’s own research, case studies and analysis, the report focuses on five broad trends influencing brand selection: The widening cost-of-living gap, increasing trust in individual creators, AI assistants disrupting the purchase journey, consumers’ proactive approach to health, and the rise of alternative social activities…
Audience measurement, data, and analytics company Nielsen recently announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. New Digital Age spoke with Inam Mahmood, General Manager, EMEA, Nielsen, to find out more…
I’ve been going to Goodwood for over 20 years now, and it never fails to deliver.
But this year, something stood out, not from the track, but from the timelines. Watching how brands played out across digital channels gave me a clearer view of who really made an impact, and who faded into the noise.
Maya Moufarek, Founder of MarketingCube.co, explores how an understanding of psychology can help brands outperform their competitors.
Omnichannel advertising platform Azerion has appointed Audrey Boisumeau as VP of enterprise solutions for its UK and US operations…
