Leading figures from across the UK advertising and digital marketing industries have reacted to the findings of the latest IPA Bellwether Report for Q2 2025…
Media buying platform Adform has announced a strategic partnership with Airtory, a creative management platform, to transform Connected TV (CTV) ad engagement…
Following a reduction in UK marketing budgets for the first time in four years in the opening quarter of 2025, the latest IPA Bellwether survey data revealed a robust rebound in advertising spending in Q2…
NDA has partnered with the Women in Trading group for an interview series finding out more about the group’s members and its mission. Next up is Jo Blake, Head of Investment at MI Media.
The AI-enabled Internet will require a new set of skills from retailers and marketers alike, says Justin Thomas, VP of Sales EMEA North, at Akeneo…
New Digital Age spoke to Dorin Boerescu, CEO of 2Performant, who believes that brands need to diversify beyond Google and organic CTRs, and focus on generating demand through alternative channels…
Attention business Lumen Research has appointed Shazia Ginai as Global Vice President of Consulting, as demand continues to grow for smarter, attention-first media planning…
Marketing intelligence platform Supermetrics has acquired Relay42, a real-time customer data platform. New Digital Age spoke to Anssi Rusi, CEO of Supermetrics, to find out more…
Justin Pearse, Editor-in-Chief of Retail Media Age (RMA) sat down with Lucia Mastromauro, Deliveroo’s new VP of Advertising at our retail media event in Cannes to accompany the soft launch of RMA…
What’s really changed since ‘lockdown’ in terms of media consumption, spending habits and consumer habits? Rachel Macey, Managing Director, Kantar Media TGI UK & Europe explores the subject for New Digital Age…
The Unreel Network and Extreme
Traffic curation emerged as a response to PMPs limited logic, offering more adaptive, more contextual, and more specific solutions. But is it truly solving the root problem? Or is it merely reshaping it without genuine ownership?