Talent Tracker: Sourcepoint, Truant London and more
Talent Tracker is a roundup of new hires and moves in the industry. This week we share news from TheSoul Publishing, Napier and more.
Talent Tracker is a roundup of new hires and moves in the industry. This week we share news from TheSoul Publishing, Napier and more.

Brand uplift measurement now available for all campaigns across the Brand Advance publisher network

Dramatically evolving consumer behaviours make the need for integrated marketing efforts more urgent than ever.

Industry updates on business partnerships, campaigns and brand relaunches from companies including, NovaFori, Braze and more.

With more than 319 billion emails anticipated to be sent and received each day in 2021, email marketing is more important than ever.

Paul Kasamias, Managing Partner for Publicis Media’s Performics/Starcom, discusses the state of performance marketing

How to ensure your brand purpose is actually fit for purpose and not mere window dressing.

NDA Agency News brings you all the news from agency land. This week we have news from Seedtag, Ogiivy, EE and more.

As consumers quickly adapt to getting help from their personal assistants, it is leading to a shift in consumer behaviour. Recent research found that nearly a third (30%) of consumers that own smart devices use them to shop and order from.

A successful ecommerce site will also ease the purchasing process: from identifying a product, and checking it’s in stock, through to buying it and having it delivered to your home at a convenient time.

Crises like Covid cause countries and their people to look in rather than out, as you might expect as this all comes down to the health of each and everyone else. But this inward thinking can extend to all areas of life and business, with the result that opportunities available now and after the crisis can be missed.

Control vs Exposed (CvE), Just Eat, Boots, RoC Skincare International, A-Plan Insurance, and Made.com discuss how brands can best use local marketing to better engage with consumers.