Should advertisers now move to a dual paid media strategy that persuades and influences machines as well as people? Alina Pruteanu, Digital Development Director at The Grove Media, explores the issue for New Digital Age…
Connected TV is no longer just another digital extension of television, but a channel forcing advertisers to rethink how they plan, measure and buy premium video.
In the latest episode of the NDA podcast, Justin Pearse, Editor-in-Chief, is joined by Andy Oakes, Publisher of New Digital Age, and Rebecca Sentance, Editor of Retail Media Age, for a discussion on the pulse of the media and advertising industry.
Callum Powell appointed as Head
“Brand building is anything from dead, it just needs new vehicles,” writes Josh Shames, U.S. Managing Partner at brand research agency Hall & Partners…
At the start of the year, the media industry (myself included) did what it always does. We predicted.
Three months in, the direction looks the same, but the conditions do not.
New Digital Age (NDA) in association with LiveRamp is spotlighting the men and women championing a data-led revolution in the marketing industry. The ‘Meet the Revolutionaries’ interviews focus on the efforts of the industry executives helping to drive digital marketing forward into a new era of data collaboration.
Revving CEO and co-founder Chris Pettit on why analogue payment systems are holding back digital businesses — and how transactional-based funding could help level the playing field…
Adam Wright, CMO at Sampl, has built a career at the intersection of marketing and innovation, and his move, after a long career brand side, to the digital sampling business Sampl is rooted in a frustration familiar to many marketers.
Former Global CEO of The Fifth and ex-Digital Strategist of News UK Olly Lewis has been appointed Head of Agency and Senior Vice President of StudioB – the social advertising agency founded by one of the UK’s biggest influencers and Europe’s largest VFX creator, Brandon B.
Digital entertainment agency Fan Club was founded last year by former BBC, Sony Pictures and Channel 4 executives Joe Churchill and Sonny McLean. Fan Club has launched to help brands create and own entertainment formats designed for social platforms, developing entertainment IP with creators and producing social-first shows and formats for brands.
NDA spoke with Churchill and McLean to find out more…
Easter marks a point in the year where we can pause and take a breath and look back at Q1. And it’s not been easy