A giant pink cat hologram will be surprising commuters at London Waterloo from today. The hologram will show HypnoCat, Recycle Your Electricals’ pink, fluffy mascot, playfully leaping out at commuters with his tail twitching and eyes swirling, ‘hypnotising’ passersby into recycling their electrical goods.
The 3-metre high HypnoCat will be seen highlighting the tech items that he wants everyone to recycle, thanks to the latest holographic technology, provided by HyperGram. With no need for a screen or glasses, 3-D objects appear to float in mid-air, ensuring that HypnoCat and his message are hard to ignore.
The hologram is being launched in the run-up to International E-Waste Day (October 14th), to encourage people across the UK to participate in The Great Cable Challenge. This nationwide campaign aims to address the millions of unused cables lying idle across homes by urging households, local authorities, retailers, schools and community projects to collectively recycle 1 million cables. Cables contain at least 20% copper and this precious material is lost forever when cables and other electricals are thrown away. Copper is an essential part of everyday items we take for granted, including our smart tech, transport, medical equipment and our green energy future.
Scott Butler, Executive Director of Material Focus said, “HypnoCat is out and about and larger than ever before! Using incredible hologram technology in this unique visual way, we hope he will pawsuade many more people to take action and join us in our recycling efforts in the run up to International E-Waste Day.
“Almost all of us have those old, forgotten cables stashed away at home – I have a box under my bed of cables I’ve been holding onto ‘just in case’ but haven’t actually used in months or are broken. But by recycling them or donating those that still work, we can repurpose or reclaim that valuable copper currently going to waste. The Great Cable Challenge is a simple way for everyone to make a big, collective difference – by recycling at least one cable. Most people will be surprised at just how easy it is to do.”
Commuters at Waterloo on 20th – 24th August will find HypnoCat in 3D underneath the big train time information board.
Bailey Young, Director at Disturbed Media Group (DMG) said, “We’re proud to announce the showcase of our latest project in the UK, HyperGram. Leveraging state-of-the-art 3D holographic technology developed by our esteemed tech partner, Hypervsn, HyperGram transforms traditional visual storytelling by creating animations that appear to float in mid-air.
“It’s been a joy bringing to life Hypnocat which seemed incredibly fitting to what we were trying to achieve this year. We hope consumers around London have a really enjoyable experience and we look forward to the results of the campaign!”
Anyone can participate in The Great Cable Challenge and take one small action to make a big difference. Simply bag up your cables – and any other old, unwanted electricals you find in your ‘drawer of doom’ – and visit Recycle Your Electricals’ postcode locator to find your local donation or recycling point.Material Focus has also created a campaign toolkit to enable local authorities, retailers, schools and community projects across the UK to take part in the challenge and help inspire people to recycle their old cables and other small electricals.
