OOH can’t keep marking its own homework: Why all UK advertisers should be allowed to choose independent verificationÂ
I have spent more than 38 years in the out-of-home (OOH) industry and have seen some major transitions during that time. Today, I believe we’re undergoing one of the most transformative periods, with the continued digitisation of OOH propelling our industry into a new era of opportunity.Â
