Strategy
Why brands must focus on consumer individuality to emerge stronger from COVID-19
Agencies and brands need to
NDA Staff
1 July 2020
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Agencies and brands need to
At this month’s The 99//Club Digital
Brands such as Coca-Cola could today evolve to become the walled gardens of tomorrow, with the ability to exchange or even sell consumer data.
Why its time for the industry to cut the bullshit and embrace a punk mentality in order to thrive in a post-pandemic world.
As a small start-up, drinks
Businesses, charities and organisations everywhere
Rory Sutherland: Why marketing is critical in today’s pandemic world
Heinz has stripped back its marketing as a direct result of the coronavirus pandemic and says it will never operate in the same way again.
In a homage to MTV’s Cribs, Ogilvy UK vice chairman Rory Sutherland takes us on an illuminating, hilarious and often frankly weird tour of his home
Marketers must be brave and
Brands from Avanti to Made.com and Mahabis discuss how influencer marketing can be better
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