“We are changing the paradigm for brand advertisers”
29 November 2021
Alex Hawkesworth, Head of Productisation at Fifty, explains why it’s time for marketers to think differently about audience targeting.
Fifty
“We are changing the paradigm for brand advertisers”
29 November 2021
Alex Hawkesworth, Head of Productisation at Fifty, explains why it’s time for marketers to think differently about audience targeting.
“We are changing the paradigm for brand advertisers”
Alex Hawkesworth, Head of Productisation at Fifty, explains why it’s time for marketers to think differently about audience targeting.
Michael Feeley
29 November 2021
Targeting with first-part data vs. keyword-based contextual: is there a third way?
NDA has partnered with Fifty on a series of articles exploring the cookieless future of marketing to find out how advertisers can prepare.
Michael Feeley
25 November 2021
Why visualisation is the key to better marketing decisions
In 2021, most organisations are interested in leveraging social media insights to power their marketing efforts. However, in practice, many brand marketers find it difficult to discover the ‘truths’ they need among the billions of social media data points created every day.
Michael Feeley
23 November 2021
“The analysis is complex, but the outcomes are simple,” Simon Shaw, CEO, Fifty on next-generation contextual marketing
Fifty’s CEO, Simon Shaw, explains how his company’s approach to media planning and ad targeting converts social insights into next-generation contextual marketing.
Justin Pearse
18 November 2021
How to find valuable audiences currently beyond your reach
In the clamour to find privacy-compliant alternatives to the invasive methods of tracking and targeting customers based on cookies and mobile IDs, many marketers are taking another look at the insights available via the billions of social media interactions that take place every day.
Justin Pearse
15 November 2021
The key to cookieless marketing: understand your audiences and their ever-evolving interests
NDA has partnered with Fifty on a series of articles exploring the cookieless future of marketing to find out how advertisers can prepare.
Michael Feeley
9 November 2021
