Interviews, insight & analysis on digital media & marketing

Practice Makes Unperfect

Practice Makes Unperfect is a one-of-a-kind 6-week training course that mixes psychology with role play with media training with storytelling techniques with actual PR like podcasting, blog writing and presenting with community-building and having fun.

Practice Makes UnPerfect is about honing that natural voice and joining a community of women who want to be themselves on stage, on air, and even written down. Our groups will go on a journey of semi self-discovery that’s designed to help you understand your barriers, understand other people, work out what you want to say to the world, and how.

Practice Makes Unperfect

Will you trade data with me?

Preaching about “freedom of choice” may trigger conflicting views in today’s political climate. But in the world of digital advertising, it is an important, ongoing debate.

Practice Makes Unperfect

Whatever happened to doing business with heart?

The business world is often regarded as a heartless jungle. One that’s especially cutthroat when you work in sales. ‘’Swim or drown, this is how we work here’’ is a comment I’ve heard before, from management.