Practice Makes Unperfect is a one-of-a-kind 6-week training course that mixes psychology with role play with media training with storytelling techniques with actual PR like podcasting, blog writing and presenting with community-building and having fun.
Practice Makes UnPerfect is about honing that natural voice and joining a community of women who want to be themselves on stage, on air, and even written down. Our groups will go on a journey of semi self-discovery that’s designed to help you understand your barriers, understand other people, work out what you want to say to the world, and how.
The overwhelming images of people’s picture-perfect Instagram lives are everywhere, but what’s the reality?
The first ever banner ad was bought by AT&T on HotWired.com in 1994. It was bold; asking ‘have you ever clicked your mouse right here?’ with an arrow pointing to the top right corner and the message underneath predicting, ‘you will’.
Tammy Willson, Business Transformation Director at The Times and Sunday Times, discusses what are the challenges facing today’s multi-generation workplaces.
These articles have been written by the latest cohort of the Practice Makes UnPerfect programme – a course that helps women find and finesse their public voices.
The tech world is being hounded from every angle. Consumers are becoming increasingly hostile towards ‘big tech’ and how it uses their data, and the state is placing growing pressure on tech companies to bend to their will. Are either of these assaults justified?
Let’s start by locking our egos in a cupboard for a minute. In order to build the types of workplaces that successfully manage, and develop, talented employees across the generations, those in positions of seniority need to sit comfortably with the knowledge that they don’t have all the answers.
Why are women not seen as creative leaders in our industry? There’s obviously a myriad of factors in play, but the stereotype of a ‘creative’ person is ingrained in all aspects of our culture, and starts in childhood.
According to a 2021 survey on burnout, employees reported being asked to take on more work; toxic workplace culture (gossip, sexism, excessive workplace politics, bullying, etc.); being asked to complete work faster; and micromanagement at work as the top reasons contributing to burnout.
It’s no secret that in recent years we’ve seen dazzling, award-winning creativity in digital advertising dwindle, in favour of hyper-targeted data strategies, efficiency-driving and over-measurement of traditional ‘spreadsheet KPIs’, all underpinned by programmatic activation.
These articles have been written by the latest cohort of the Practice Makes UnPerfect programme – a course that helps women find and finesse their public voices.
mmell, Team Lead Media Operations, Adimo, discusses within knowledge management, we know that knowledge “hiders” exist but what exactly are they?
Gizem Unal, Marketing Operations Manager, Permutive, discusses the culture of experimentation.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
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