Amazon unveiled how it’ll be helping brands reach audiences in 2025 and beyond at its UK Upfront event, with the help of stars including from Viola Davis, Priyanka Chopra-Jonas, Idris Elba, Jack Whitehall, Orlando Bloom, Guy Ritchie, Gabby Logan, Frank Lampard, and more.
Amazon Ads introduced the audience to a suite of new ad formats – launching in 2025 – including interactive video ads, interactive pause ads, and shoppable carousel ads.
“These new ad formats enable viewers to learn more about, and make a purchase from, your brand without ever having to leave the viewing experience,” said Phil Christer, Managing Director, Amazon Ads UK. “This not only makes it easier for Prime members but it also helps brands to unlock insights into lower-funnel interactions and better inform their campaign strategies.”
Meanwhile, it was revealed that Prime Video content in the UK has an average ad-supported monthly reach of over 19 million customers, which represents more than a third of UK adults. Furthermore, 52% of Prime video viewers don’t watch any paid linear TV, and they spend 36% more on Amazon.co.uk.
Later, Amazon showcased the range of upcoming TV series and films it has arriving on Prime Video from both the UK and US, as well as highlighting its growing investment into live sports, including the launch of “top-pick Tuesday night” UEFA Champions League football, and the introduction of both NBA and WNBA games.
“Last year, we celebrated the news that we were bringing ads to Prime Video’s premium entertainment content in the UK. Now we are here to show you what that means in practice,” said Christer
“By combining award-winning TV series and films, billions of first-party signals, and leading ad tech, we are helping brands deliver relevant ad experiences at an entirely new scale. These campaigns aren’t limited to brands that sell in our store either, we are able to help brands understand the impact of their upper funnel streaming TV campaigns on lower funnel outcomes like sales and sign-ups, regardless of where the customer ends their journey.”
Amazon also touched on the opportunities it has for brands across gaming, music, podcasts, and devices, sharing information around Twitch, Amazon Music, and FireTV.
