Azerion, a digital gaming and monetisation platform, has made its latest acquisition in the form of French digital advertising company Sublime.
Sublime, known as ‘Sublime Skinz’ once upon a time, focuses on delivering creative and tailor-made programmatic advertising solutions to brands and publishers around the world. Azerion intends to use the acquisition to strengthen its programmatic and monetisation offering across Europe.
“With the acquisition of Sublime, we further strengthen our digital advertising platform,” said Sebastiaan Moesman, Chief Revenue Officer at Azerion. “Since their launch in 2012, their impactful, user-friendly and scalable formats have changed the digital advertising industry. Sublime’s DNA aligns perfectly with Azerion’s multicultural values and European approach. Therefore, we expect Sublime to add immediate value to our platform and help execute premium creative content on behalf of the brands we work with across Europe.”
Sublime boasts a global ad network of more than 2,000 premium brands and 4,000 leading publishers, including the likes of Renault, Samsung, Nike, Netflix, McDonalds, Adidas, BMW, Sky, ESPN, The Independent, and Cosmopolitan, to name a few. And, across this network, it serves two billion monthly impressions.
Its solutions aim to help advertisers to address issues surrounding viewability, engagement, and performance by high-impact digital ad formats to targeted audiences.
“After nine years growing into a reputable European player with a global ad network of 4,000 leading publishers and more than 2,000 premium partner brands, we are really excited to be growing the company further by joining one of the world’s leading platforms,” said Andrew Buckman, CEO at Sublime. “Azerion’s dynamic environment will give us the opportunity to scale up our operations and continue to develop our top-notch ad tech technology whilst accessing a wider network of brands and publishers.”
Azerion has also been busy elsewhere, recently partnering with in-game advertising platform Adverty to increase the programmatic reach for brands and advertisers within gaming.
*Azerion is a client of Bluestripe Communications, owned by Bluestripe Group, the owner for NDA.