Interviews, insight & analysis on digital media & marketing

Industry veteran Wayne Blodwell returns as Impact Media launches.

Impact Media has announced its launch today and sees the return of industry veteran Wayne Blodwell to the sector.

The new company is set to work with both brands and independent advertising agencies and work with a model where clients only pay for ads that have captured the attention of their audiences. 

 “Our mission is to bridge the gap between ad spending and actual ad attention,” said Blodwell, the new CEO of Impact Media. “We believe that advertisers should not have to pay for ads that haven’t received the attention their brand deserves. Our approach ensures that every ad we charge clients for is an ad delivered to a real person, paying real attention, on a premium website, making every campaign more cost-effective and impactful.” 

Impact Media says that they will only bill a client when a display ad is seen for one second or a video ad is seen for 3 seconds. The products will roll out to video and audio, and the billing points will vary depending on the needs of the individual brands. 

To guide its strategic direction and innovation pipeline, Impact Media is backed by a well-known group of advisors and investors comprising industry veterans and thought leaders, including Matt Barash, Shailin Dhar, Nadia Gonzalez, Dan Kersh, Joseph Leon, Rory Paterson, Doug Ray, Matt Sattel, Ruben Shreurs, Angela Solk, and Erich Wasserman. 

“Impact Media is poised to create meaningful change for digital advertisers seeking accountable results,” said Nadia Gonzalez, an investor and advisor to Impact Media who held the CMO seat for Scibids AI, which DoubleVerify recently acquired. “Blodwell’s hands-on experience and highly regarded knowledge of media buying are unmatched in the industry. His vision for Impact Media is prescient and comes at a time when it’s important for advertisers to adopt new and superior metrics. The technology developed by his team, which leverages purpose-built artificial intelligence, analytics, and deep industry knowledge, will bolster a new era of media buying, and I couldn’t be more excited for this venture.”