Ad tech company RTB House has made its large language model (LLM)-based targeting solution available to all of its clients.
IntentGPT analyses the advertiser’s product feed and conversion stream and marries the results with LLM technology, relying on contextual signals rather than user tracking and simple keyword targeting. It finds “hyperspecific” URLs that signal interest from users engaging with content and combines this URL selection with product curation.
“At RTB House, we pride ourselves on being market leaders, having been the first to utilise Deep Learning for retargeting many years ago,” said Robert Dyczkowski, Chief Executive Officer at RTB House. “GenAI-powered solutions are the future of this industry, and utilising specific tools such as Large Language Models (LLMs) for advanced contextual targeting ensures that we continue to deliver unrivalled precision to the industry at large.”
Initially launched in November 2023, IntentGPT has now been tested across all RTB House products, covering retargeting, customer acquisition, user engagement, and branding.
“Offering IntentGPT across every element of our Deep Learning stack is a really exciting development for us,” said Michael Lamb, Chief Commercial Officer at RTB House. “An increasing number of clients want engagement metrics as part of their results, and by finding customers with genuine interest, we’re enabling them to achieve strong campaign results. This is the next phase in our efforts to provide top-quality products to the advertising industry.”
*RTB House is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
