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As part of NDA’s Programmatic Month, we sat down with JC Conti, CEO, VIOOH to discuss the role programmatic is playing in the OOH advertising industry.
In a year when OOH was arguably the sector most hit by the pandemic, the discussion covers areas as such as how advertisers have used programmatic OOH to cope and the huge creative leaps the technology is enabling advertisers to make in OOH.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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